I Love Me is an annual beauty and wellness consumer fair in Helsinki. For the past three years, we have been promoting our brands there, as it is the biggest event of its kind in the Nordics.

This year, we decided not to participate. Instead, Noora and I walked around the fair. Partly out of professional interest, partly because I had never had the time to see what was actually on offer.

Unfortunately, most of it is not for me. For someone who sells beauty and wellness brands (among others) for a living, I really have embarrasingly little interest in… well… beauty and wellness.

The most interesting part were the finalists’ work in the World Awards of Creative Makeup.

And one blissful massage.